endurance
in high school, i wrote a rap to “how low” to convince my dad to buy me a laptop for college. years later, i wrote & directed some drtv spots with ludacris & danica patrick.
may have manifested a bit too hard there …
“dream team”
what do danica patrick & ludacris have in common? absolutely nothing. but do they sell the heck out of auto warranties? yep.
“mechanicris”
couldn’t legally change his name. reallllyyyy wanted to.
“don’t miss a beat”
after all, it’s a rappers worst nightmare.
“call endurance”
spoiler alert: when your car breaks down, you won’t have a pit crew ready to fix it.
“don’t break the bank”
that’s a lot of change.
role: concept, creative direction, copywriter, & occasional driver of really fast cars